~ ALICIA M. JOHNSON ~
ABOUT ME
PhD Candidate, Marketing
University of Arkansas Sam Walton College of Business
*I will be joining the UMass Amherst Isenberg School of Management faculty this fall as an Assistant Professor of Marketing
My research explores how consumers generate financial values and respond to advertised financial information. In addition to this line of inquiry, I also explore how consumers respond to marketing communications to make food consumption decisions. In my future research, I strive to develop interventions firms can implement to improve consumer well-being. Prior to joining the program, my work spanned roles in personal finance, business management, and supply chain management. I earned an MBA from Clarkson University and a BBA from SUNY Canton.
When I am not working, or sometimes even when I am, I enjoy spending time with my family, running, being outdoors, and
helping others in my community (see more here).