~ ALICIA M. JOHNSON ~



ABOUT ME

Assistant Professor of Marketing

UMass Amherst Isenberg School of Management


My research explores how consumers generate financial preferences, make debt financing and debt repayment decisions, set budgets, and respond to advertised financial information to make financial decisions. In addition to this line of inquiry, I also explore how consumers respond to marketing communications to make food consumption decisions. In my future research, I strive to develop interventions firms can implement to improve consumer well-being. Prior to joining academia, my work spanned roles in personal finance, business management, and supply chain management. I earned an MBA from Clarkson University and a BBA from SUNY Canton.


CURRICULUM VITAE

UNIVERSITY PROFILE

LINKEDIN PROFILE

RESEARCH INSIGHTS I & RESEARCH INSIGHTS II



When I am not working, or sometimes even when I am, I enjoy spending time with my family, running, being outdoors, and

helping others in my community (see more here).