~ ALICIA M. JOHNSON ~
Assistant Professor of (Nonprofit) Marketing
UMass Amherst Isenberg School of Management
Broadly, my research explores how consumers make debt financing and repayment decisions, set budgets and attain their savings goals, and respond to advertised financial information to make financial decisions. Additionally, I evaluate factors that influence how couples manage household finances. In addition to this line of inquiry on consumer financial decision making, I also explore how consumers respond to marketing communications to make food consumption decisions.
In my future research, I strive to develop interventions firms can implement to improve consumer financial well-being, particularly for marginalized consumers. Prior to joining academia, my work spanned roles in personal finance, business management, and supply chain management. I earned an MBA from Clarkson University and a BBA from SUNY Canton.