As a PhD student, I taught five sessions of Consumer Behavior, one session of Introduction to Marketing, and one session of Marketing Data Analytics in face-to-face and remote formats to class sizes that ranged from 21 to 240 students.
In the fall, 2022 semester, I will begin teaching Non-profit Marketing to undergraduate students at the University of Massachusetts Amherst.
MARKETING DATA ANALYTICS
Goals: I want my students to cultivate critical thinking skills and information search methods, which I found valuable in my own professional career, so they feel confident in their professional careers. Specifically, I want my students to feel confident contributing in meetings, projects, and daily work activities, and to feel their contributions are both meaningful and impactful because they have thought through agenda action items and the implications of desired changes or project outcomes. I also want my students to get excited about tackling problems and joining teams to work on projects. Lastly, I want to foster class discussions, collaborative learning, and personal reflection so my students understand and value both the benefits and challenges of collaborating and working with others, and taking time to pause and reflect on lessons learned.