In the spring, 2023 semester, I will begin teaching a Marketing and Society PhD seminar to doctoral students at the University of Massachusetts Amherst.
In the fall, 2022 semester, I began teaching Nonprofit Marketing to undergraduate students at the University of Massachusetts Amherst.
Between 2019 and 2021, as a PhD student, I taught five sessions of Consumer Behavior, one session of Introduction to Marketing, and one session of Marketing Data Analytics in face-to-face and remote formats to class sizes that ranged from 21 to 240 students.
NONPROFIT MARKETING: MKTG 491N
This course is designed to introduce students to both the theory and the practice of nonprofit marketing. As a result, students will be introduced to philanthropy and the communication, marketing, and fundraising practices of nonprofit organizations. Early semester work will include a survey of the historical and political context in which the nonprofit sector emerged and its crucial role in shaping American society. Building on this knowledge, the course will explore the communication strategies modern nonprofits use to mobilize supporters, change public opinion, and advance long-term solutions to the problems they seek to address.
CONSUMER BEHAVIOR: MKTG 3553
MARKETING DATA ANALYTICS: WCOB 1033
Goals: I want my students to cultivate critical thinking skills and information search methods, which I found valuable in my own professional career, so they feel confident in their professional careers. Specifically, I want my students to feel ready to contribute in meetings, projects, and daily work activities, and to feel their contributions are both meaningful and impactful because they have thought through agenda action items and the implications of desired changes or project outcomes. I also want my students to get excited about tackling problems and joining teams to work on projects. Lastly, I want to foster class discussions, collaborative learning, and personal reflection so my students understand and value both the benefits and challenges of collaborating and working with others, and taking time to pause and reflect on lessons learned.