As an experimentalist, I employ a mix of methods including on-line, lab, and field studies, as well as secondary data, to evaluate how consumers make financial and health related decisions. When pursuing research ideas, I draw inspiration from firm and consumer behaviors present in society, as well as my own personal experiences. For instance, over the past few years, consumers have demonstrated an increasing willingness to accrue more debt and agree to longer loan terms. In my earlier research, I demonstrate how financial institutions may be influencing these behaviors. Moreover, my recent community involvement has provided me opportunities to partner with financial institutions and non-profit agencies to conduct field studies to better understand the role of financial institutions in underrepresented consumer financial decision making. These institutions differ in the marketing problems they face, and offer varying industry insights, which I draw from to inform my research.


Johnson, Alicia M., Daniel Villanova and Ronn J. Smith (2023), “The Effect of Loan Application Formats on Consumer Loan Decisions,” Journal of Consumer Research, (Dissertation Essay 1).

Rybak, Garrett, Alicia M. Johnson, and Scot Burton (2023), “How Restaurant Ad Messaging Can Increase Patronage Intentions During the COVID-19 Pandemic: Serial Mediation and Conditional Effects of Consumer Concern about COVID-19,” Journal of Advertising, 52, 145-156.

Rybak, Garrett, Scot Burton, Alicia M. Johnson, and Christopher Berry (2021), “Promoted claims on food product packaging: Comparing direct and indirect effects of processing and nutrient content claims,” Journal of Business Research, 135, 464-79. 


Johnson, Alicia M., Daniel Villanova, Julio Sevilla, Matthew Issac, and Rajesh Bagchi, “FIFO: How Debt Age Affects Debt Repayment”. Invited for 2nd round review at Journal of Marketing Research.


Johnson, Alicia M., Daniel Villanova, and Scot Burton, “The Effect of Advertised Loan Terms on Consumer Borrowing Decisions,” (Dissertation Essay 2). Invited for 2nd round review at Journal of Public Policy and Marketing.


Johnson, Alicia M., Anastasiya Pocheptsova Ghosh, and Bikram Ghosh, “The Effect of More Versus Less Frequent Pay Schedules on Consumer Budget Setting,” preparing for resubmission to Journal of Consumer Psychology.  

Kim, Lena, Emily Garbinsky, and Alicia M. Johnson, “How Gender of the Higher Earner Affects Couples’ Financial Management Strategies,” preparing for initial submission to Journal of Consumer Research.


Johnson, Alicia M. and Yuna Choe, “The Effect of Expense Reduction Strategies on Savings Goal Success,” writing manuscript.

Johnson, Alicia M. and Matthew Godfrey, “Breaking Paycheck-to-Paycheck Cycles of Poverty,” analyzing data.

Johnson, Alicia M. and Stacey Finkelstein, “The Role of Grief in Behavioral Change,” collecting data.


Johnson, Alicia M., Ximena Garcia-Rada, and Emily Garbinsky, “Barriers to Familial Conversations about Money”, collecting data.