~ ALICIA M. JOHNSON ~
Assistant Professor of Marketing
UMass Amherst Isenberg School of Management
My research explores how consumers generate financial values and respond to advertised financial information. In addition to this line of inquiry, I also explore how consumers respond to marketing communications to make food consumption decisions. In my future research, I strive to develop interventions firms can implement to improve consumer well-being. Prior to joining the program, my work spanned roles in personal finance, business management, and supply chain management. I earned an MBA from Clarkson University and a BBA from SUNY Canton.